3 best Alternatives to Domo for Embedded Analytics in 2024

You might be here because:

• You have already tried Domo and are not satisfied.
• You want to embed Custom Reporting in your customer-facing app.

For user-facing analytics, your interactive dashboards must be super performant with low latency. While good for internal reporting, Domo might not be a good fit for embedded analytics. For example, Domo offers an iFrame-based embed, which causes downstream problems relating to performance, extensibility and interactivity. While this is less of an issue for internal reporting, it will pose challenges when embedded in user-facing apps. Additionally, If you are already familiar with SQL, you may find their proprietary ETL GUI challenging. Whether it’s for these reasons or others, Let’s delve into the best Domo alternatives in the embedded analytics space.

1. Vizzly

Vizzly is a purpose-built tool in the embedded analytics space and was designed with modern SaaS applications in mind. Unlike traditional BI tools like Looker and Power BI, Vizzly is tailored to create best-in-class reporting experiences.

What Vizzly offers:

• Low latency, no iFrame: Embedding through native js components means lower latency while working with larger datasets and faster loading times. This means better overall performance.
• Product extensibility: It’s extensible with code, which means if you want a custom visualization from an open-source charting library like chart.js you can inject it into Vizzly. This is not possible with traditional BI tools like Looker, Metabase and Power BI.
• Custom reporting: When enabled, end users, or your clients, have the ability to modify Dashboards and Views or make their own Views with the data you give them.
• Best-in-class customization flexibility through control over underlying CSS: Its Theme API allows users to pass through CSS objects from their design system, giving high control over UX/UI.
• Time to Value and Time to Market: With a balanced approach on no-code and pro-code Vizzly ensures that both technical and non-technical team members can contribute effectively.

Vizzly Pricing

• Vizzly offers a fixed price that does not scale per user. This is scalability-friendly if you have a growing user base. Price varies according to feature uptake such as custom reporting and direct API access.
• Vizzly has a free trial.

Vizzly vs Domo for Embedded Analytics

• Vizzly has better overall performance and lower latency, thanks to native javascript component embedding such as React.
• Vizzly has more control over look and feel due to control over the underlying CSS and product extensibility.
• Unlike the embedded analytics solutions mentioned in this list, Vizzly has a scalability-friendly pricing model.
• Unlike Domo, Vizzly is a purpose-built tool.

2. Explo

Explo is an embedded analytics platform designed for integrating analytics into customer-facing applications.

What Explo offers:

• It gives you the option to embed via a web component or an iFrame.
• Build dashboards with a no-code builder, eliminating the need for technical expertise.
• White label: Create white-label portals for accessing analytics where users can log in and view your dashboards with their own data.
• Explo isn’t extensible with code, customisation is limited to basic CSS manipulation only.
• It offers an extensive range of visualizations and example dashboards to view.

Explo Pricing

• Explo offers a 7 day free trial.
• Explo has 3 pricing tiers: Growth, Pro and Enterprise. The pro plan starts at $1,995+/per month.
• The pro plan has tiered pricing and scales with customer groups which can be very costly to scale with.

Explo vs Domo for Embedded Analytics

• Domo is primarily used for internal reporting while Explo is purpose-built.
• Both embed via an iFrame, which hurts performance, dashboard customisation and prevents your end user from having a native experience.
• Although Explo does embed via web components, it still lacks a higher degree of customization for a native look, feel and behavior.
• Domo has limited white-labeling, unlike Explo.
• Both Explo and Domo offer scalable pricing models based on end-users and dashboard volumes.

3. Preset

Preset is an embedded analytics offering on top of popular open-source tool, Apache Superset.

What Preset offers:

• No-code builder: You can use its drag-and-drop user interface for simple dashboard building.
• Preset has one of the largest visualization libraries, featuring a variety of chart formats.
• Security: Granular permissions and secure access control with row-level security and SSO
• Implementation is done via an iFrame and it has a Preset API.
• Due to its iFrame implementation, customers report high latency and lengthy wait times for dashboards to load.

Preset Pricing

• Preset has 2 plans for embedded analytics: Pro and Enterprise.
• Pro plan starts at $20/month per user. Additionally, Preset charges $500/month for only 50 viewers of your embedded dashboards.
• This type of pricing for embedded analytics is not scalability-friendly, especially if you have a growing user base.
• Preset offers a 14 day free trial.

Preset vs Domo for Embedded Analytics

• Preset is easier to pick up if your are SQL-savvy but with Domo their proprietary ETL GUI can be challenging.
• Both offer implementation via iFrame which often leads to higher latency and affects overall performance.
• Preset has more control over the look and feel than Domo, because it has one of the largest visualization libraries.
• Preset has better filtering and data exploration capabilities and can handle larger datasets well.

What should you consider for embedded analytics solutions?

• Is it a traditional BI tool or is it purpose-built for embedded analytics?
• Are you forced to implement via an iFrame?
• Can non-technical stakeholders contribute to and maintain the build?
• Is it providing time-to-value or just time-to-market?
• Does it look, feel and behave like the rest of your product experience?
• Can you speak to the dashboard embed with code for maximum control?
• Is the solution optimized for performance and minimal latency?
• Does their pricing plan match your Budget?

Conclusion

Vizzly is built for customer-facing applications, offering a balanced blend of no-code editors and developer tools to help SaaS companies build best-in-class analytics experiences without compromise.

See the comparison table for all the embedded analytics solutions in 2024.

Thank you for reading this.